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FOR IMMEDIATE RELEASE
GRANDYOATS PRODUCED MORE THAN ONE MILLION POUNDS OF ORGANIC GRANOLA AND REACHED OVER FIVE MILLION IN SALES IN 2015
Maine Organic Granola Maker Closes Year With 28 Percent Growth and Becoming First Net Zero Food Production Facility in New England
HIRAM, Maine – January 5, 2016 – The REAL GRANOLAS at GrandyOats, a Maine maker of organic cereals and snacks, today announced it achieved 28 percent growth in 2015, producing 1.2 million pounds of organic granola, trail mix and roasted nuts and generating 5.3 million in sales. Also in 2015, GrandyOats expanded its food service presence in higher education cafeterias as the first independent, organic brand to be served at more than 75 colleges and universities from University of Maine at Orono to The State University of New York (SUNY) Buffalo.
In November 2015, GrandyOats became the first net zero food production facility in New England by constructing a state-of-the-art, 100 percent solar powered facility in rural Maine. The GrandyOats solar electric system will produce on average 95,622 kWh of clean, renewable electricity annually. It will offset over 145,000 pounds of greenhouse gas emissions each year, or the amount of miles equivalent to driving from Maine to San Francisco and back 25 times.
“2015 was a big year for us,” said Aaron Anker, chief granola officer, GrandyOats. “Going 100 solar has long been a dream for Nat [co-owner and head honcho Nat Peirce] and me. It’s been amazing to realize it. We’ve been fortunate enough to grow slowly but steadily, while still making our products by hand in small batches in rural Maine. More people who care about how their food is made now have access to our wholesome and delicious cereals and snacks. We’re growing, and yet we’re still a bunch of ‘real granolas’ who love the path we travel.”
GrandyOats sales growth in 2015 is not only attributed to heightened consumer awareness and demand for organic certified and non-GMO products, but also to deepened market penetration in California and expansion to the South Pacific region of Whole Foods Market in June. In 2016, the company is positioned for additional retail presence in California, Arizona and Nevada under the leadership of newly hired CA-based Becky LaFord, Western U.S. Account Manager for GrandyOats. 2016 will also bring two new product lines, more higher education food service and many more pounds of organic goodness.
Certified organic by Maine Organic Farmers and Gardeners Association (MOFGA) and certified Kosher, GrandyOats never uses products that contain antibiotics, synthetic hormones, toxic pesticides or GMOs. A wide range of GrandyOats organic cereals and snacks in a variety of sizes are now available nationwide in natural food stores, food cooperatives, major grocery chains and online at www.grandyoats.com.
For more than 35 years, the GrandyOats family has hand-made small batches of organic granola, muesli, trail mix, roasted nuts and hot cereals in rural Maine. With the mission of sourcing the most wholesome organic ingredients and keepin’ it real, GrandyOats partners with local, organic, and non-GMO producers to create the taste that nature intended. REAL GRANOLAS Nat Peirce, Head Honcho; and Aaron Anker, Chief Granola Officer; lead a team of 20 with three simple mantras at the helm: live life organically, love the path you travel and keep it real! For more information and granola wisdoms, visit www.grandyoats.com. GrandyOats is also on Twitter @realgranolas, Instagram @grandyoats and Facebook www.facebook.com/GrandyOats.