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FOR IMMEDIATE RELEASE
GRANDYOATS PRESENTS FAMILY VALUE SIZE ORGANIC GRANOLA
GrandyOats Honey Nut Granola and Vegan Vanilla Almond Granola: Organic, Protein-Packed and Enough Servings for the Whole Gang
BROWNFIELD, Maine – September 16, 2015 – The REAL GRANOLAS at GrandyOats today announced the launch of GrandyOats Family Value Size Organic Honey Nut Granola and GrandyOats Family Value Size Organic Vegan Vanilla Almond Granola, in gusseted, resealable 48 oz. bags. Like all GrandyOats cereals and snacks, the new Family Value Size granolas are certified organic, non-GMO, and made by hand in small batches by the GrandyOats family at their historic barn in Brownfield, Maine.
GrandyOats Family Size Honey Nut Granola is chock full of organic, protein-rich walnuts, cashews, and domestic almonds, and contain a hearty blend of organic oats and sesame seeds. It is sweetened with organic wild flower honey.
GrandyOats Family Size Vegan Vanilla Almond Granola is packed with organic domestic almonds, fiber-rich oat bran, and organic oats. It is sweetened with pure organic agave nectar instead of honey.
Both Family Size Granolas are seasoned with real, organic vanilla and just the right amount of sea salt.
GrandyOats never uses refined sugar or artificial ingredients in its recipes. Certified organic by Maine Organic Farmers and Gardeners Association (MOFGA) and certified Kosher, GrandyOats never uses products that contain antibiotics, synthetic hormones, toxic pesticides or GMOs. For complete nutrition facts, please visit http://www.grandyoats.com/index.php/granola.html.
GrandyOats Family Value Size Granola is part of a healthy breakfast, alone as a nourishing snack, or a hearty ingredient. Families can enjoy it in organic milk, yogurt, or right out of the bag.
“At GrandyOats, we’re committed to making eating organic affordable,” said Aaron Anker, chief granola officer and a REAL GRANOLA. “Many different definitions of family exist. For me, my family includes my wife, our two young kids, a family of kindred-spirited friends, and a fun-loving crew of granola head coworkers. Whatever your definition, with Family Value Size Granola everyone gets the handful of the good stuff they deserve, while you get a lower price per serving and less packaging.”
U.S. Consumer Sales of organic products broke through another record in 2014, exceeding $39 billion, up 11.3 percent from the previous year. Consumer demand for organic has grown by double-digits every year since the 1990s. Organic sales now near a milestone 5 percent share of the total food market, according to the Organic Trade Association.
Additionally, Americans continue to consume “breakfast” cereal morning, noon and night, reports Packaged Facts. More than 40 percent of cereal consumers eat it as an evening or late-night meal or snack. More and more frequent consumption is behind the demand for family value sized products.
While the U.S. vegan market has been reported as a niche at only six percent self selected vegans, market factors point to growth in the category with more mainstream consumers embracing vegan attributes and alternatives, according to Nutrition Business Journal. Honey is not considered vegan but organic agave nectar is.
GrandyOats Family Value Size Organic Honey Nut Granola and GrandyOats Family Value Size Organic Vegan Vanilla Almond Granola come in a 48 oz. resealable gusseted bag with an SRP of $15.99-$18.99 each and are now available nationwide in natural food stores, food cooperatives, major grocery chains, and online at www.grandyoats.com.
Certified organic by Maine Organic Farmers and Gardeners Association (MOFGA) and certified Kosher, GrandyOats never uses products that contain antibiotics, synthetic hormones, toxic pesticides or GMOs. For complete nutrition facts, please visit http://www.grandyoats.com/index.php/granola.html.
GrandyOats and the GrandyOats Oatswagon will be at Natural Products Expo East 2015 at Booth #119 in Baltimore, Maryland, from September 17 to 19.
For more than 35 years, the GrandyOats family has hand-made small batches of organic granola, muesli, trail mix, roasted nuts and hot cereals in rural Maine. With the mission of sourcing the most wholesome organic ingredients and keepin’ it real, GrandyOats partners with local, organic, and non-GMO producers to create the taste that nature intended. REAL GRANOLAS Nat Peirce, Head Honcho; and Aaron Anker, Chief Granola Officer; lead a team of 20 with three simple mantras at the helm: live life organically, love the path you travel and keep it real! For more information and granola wisdoms, visit www.grandyoats.com. GrandyOats is also on Twitter @realgranolas, Instagram @grandyoats and Facebook www.facebook.com/GrandyOats.
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